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{ Category Archives } transmedia

The Secret of Successful Internet Video

You can’t sell a feature film on the internet. It’s both too much and not enough. It costs too much to produce a feature in relation to what you’ll get back from internet-only sales. But a single feature isn’t not enough to build a regular audience- people will visit and [...]

You Are The Media

The revolution has come, and it seems it’s being televised after all. Well, sorta.
By now, nearly everyone has heard the Myspace and YouTube explosions. By combining the tools on these two sites, it’s possible to build a nice little social network around your video, or video series. You can lead people to your [...]

Weinstein Company experiments with YouTube

In an interesting marketing ploy, The Weinstein Company has placed the first 8 minutes on “Lucky Number Slevin” on YouTube.
Now, it happens that the first 8 minutes of this particular film are pretty self-contained, like a nice little prologue to the film itself. There’s a story, more or less complete in itself, but that [...]