In a nice article on the digital film revolution, David Zelon of Mandalay Filmed Entertainment had one humdinger of a statement on microdistribution and the associated marketing-
“Without mass marketing, you won’t capture the attention of a mass audience, and the Internet is not a viable way to attract a mass audience.”
Talk about whistling past the [...]
The revolution has come, and it seems it’s being televised after all. Well, sorta.
By now, nearly everyone has heard the Myspace and YouTube explosions. By combining the tools on these two sites, it’s possible to build a nice little social network around your video, or video series. You can lead people to your [...]
Tim Clark over at SoCal Film Group’s blog has put together a handy list of web video outlets, mostly compiled from other blogs (hmm, I think this is a second derivative post).
Anyway, it’s still nice to have them all linked in one place.
Digital Distribution | Filmmaking | Web Video
In an interesting marketing ploy, The Weinstein Company has placed the first 8 minutes on “Lucky Number Slevin” on YouTube.
Now, it happens that the first 8 minutes of this particular film are pretty self-contained, like a nice little prologue to the film itself. There’s a story, more or less complete in itself, but that [...]
A few weeks ago, during the Silver Lake Film Festival, I attended a panel on Digital Distribution of films. The panel was full of people who are hard at work to bring about a world where distributing your work digitally is a practical alternative.
Representatives from Movielink, Withoutabox, Moving Pictures Magazine, DirectTV, Goldpocket Interactive, and [...]
Emmy Awards for PC, Cellphone, and other mobile platforms.
It’s interesting to see that the big boys see the potential here and are rolling in full force, while the indie folks don’t seem to have really flooded in the way I would have expected. True, these nominations recognize the work of many smaller productions, but [...]
A little background on my DV experience:
For the last 4 years, I’ve been associated with the SoCal Film Group, a creative collective of writers, directors, and producers who have come together to take their filmmaking destiny into their own hands.
The group has had 15-20 members at any particular time, and about as many reasons for [...]
No Permission.
That’s what the digital revolution has finally brought to the media, a permanent state of No Permission. We don’t need it any more, we grant it to ourselves.
Thanks to low-cost cameras, affordable post-production software, and high-speed internet connection, any aspiring filmmaker can write, direct, edit, score, market and distribute anything they want. Features, [...]
