So, Quarterlife.
Not doing as well as it was hyped to do, but hard to call it a failure since web success may never have been the true plan.
Looking over the history of how the got to where it is, it seems reasonable to assume that the net launch of the episodes was never intended [...]
So here’s a funny video from my friends at SoCal Film Group- a comedy about the old days when you’d go in a store and rent “videos”. My memories of doing such are vague in this time of NetFlix and the coming age of digital distribution, but at least they aren’t driving those whacky [...]
You can’t sell a feature film on the internet. It’s both too much and not enough. It costs too much to produce a feature in relation to what you’ll get back from internet-only sales. But a single feature isn’t not enough to build a regular audience- people will visit and [...]
In a nice article on the digital film revolution, David Zelon of Mandalay Filmed Entertainment had one humdinger of a statement on microdistribution and the associated marketing-
“Without mass marketing, you won’t capture the attention of a mass audience, and the Internet is not a viable way to attract a mass audience.”
Talk about whistling past the [...]
The revolution has come, and it seems it’s being televised after all. Well, sorta.
By now, nearly everyone has heard the Myspace and YouTube explosions. By combining the tools on these two sites, it’s possible to build a nice little social network around your video, or video series. You can lead people to your [...]
Tim Clark over at SoCal Film Group’s blog has put together a handy list of web video outlets, mostly compiled from other blogs (hmm, I think this is a second derivative post).
Anyway, it’s still nice to have them all linked in one place.
Digital Distribution | Filmmaking | Web Video
In an interesting marketing ploy, The Weinstein Company has placed the first 8 minutes on “Lucky Number Slevin” on YouTube.
Now, it happens that the first 8 minutes of this particular film are pretty self-contained, like a nice little prologue to the film itself. There’s a story, more or less complete in itself, but that [...]
A few weeks ago, during the Silver Lake Film Festival, I attended a panel on Digital Distribution of films. The panel was full of people who are hard at work to bring about a world where distributing your work digitally is a practical alternative.
Representatives from Movielink, Withoutabox, Moving Pictures Magazine, DirectTV, Goldpocket Interactive, and [...]
Emmy Awards for PC, Cellphone, and other mobile platforms.
It’s interesting to see that the big boys see the potential here and are rolling in full force, while the indie folks don’t seem to have really flooded in the way I would have expected. True, these nominations recognize the work of many smaller productions, but [...]
