Say you were interested in transmedia storytelling.
Now imagine you were telling your story via user interaction with a persistent, learning, evolving character (like the dream version of the Natal Milo demo). Say the character would always be interacting with the user, to the point that they were “living” the story together.
Your goal here would really be for the user to bond emotionally with the character.
If you form that bond strongly enough, you enlist the user as your advocate.
At some point the user would be bonded strongly enough to the character to insist that the character be available to them on all platforms. They won’t accept less. They’ll have to have it. So new platforms will have to support your character.
It’s like the ultimate in brand loyalty.
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