In a nice article on the digital film revolution, David Zelon of Mandalay Filmed Entertainment had one humdinger of a statement on microdistribution and the associated marketing-
“Without mass marketing, you won’t capture the attention of a mass audience, and the Internet is not a viable way to attract a mass audience.”
Talk about whistling past the graveyard…
Zelon’s views on more than 640k RAM in home PCs were not stated in the article.
Digital Distribution | Filmmaking | Web Video | Marketing | Mandalay Pictures | David Zelon
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